Financial Report 2024

Understand the True Cost of Care

A transparent guide to prices, payment models, and surviving the "bill shock" of senior living in America.

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Assisted Living
National monthly median
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Memory Care
Higher than assisted living
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Nursing Home
Med. private room cost
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Payment Paths
Ways to fund your care

Understanding the Pricing Ladder

From rent to care levels, navigate the layers of senior living expenses with our 6-step pricing framework.

01

Baseline Costs by Care Type

Prices vary significantly based on the level of medical oversight and hospitality services provided.

  • Independent Living: $2,000 – $4,500
  • Assisted Living: $4,500 – $7,000
  • Memory Care: $6,000 – $9,000
  • Nursing Home: $8,500 – $12,000+
02

Identify Your Cost Drivers

Why do two buildings in the same city have different prices? It usually comes down to these factors.

  • Staff-to-resident ratios and training
  • Apartment size (Studio vs. 2-Bedroom)
  • Real estate and labor market 'hotness'
  • Hospitality amenities (Gourmet dining, pools)
03

Master the Pricing Models

Communities use different math to bill you. Know which one you're signing up for before you move.

  • All-Inclusive: One flat monthly rate
  • Tiered Pricing: Base rent + Care level fee
  • A La Carte: Pay per service (Shower, Meds)
  • CCRC: Large entrance fee + Monthly fee
04

Explore Every Payment Strategy

Few families pay from a single source. Most use a 'ladder' of different financial tools.

  • Private Pay (Savings, Home Equity)
  • Long-Term Care Insurance
  • Veterans Benefits (VA Aid & Attendance)
  • Medicaid Waivers (State-specific)
05

Plan for Future Increases

The price you pay today is not the price you'll pay in 3 years. Budget for the 'escalators'.

  • Annual rent increases (3-7% typical)
  • Health-triggered care level jumps
  • One-time community/move-in fees
  • Ancillary costs (Pharmacy, hair salon)
06

Regional Comparison Strategy

Sometimes moving 30 minutes away can save you $1,000 per month. Look at cross-county data.

  • Compare city vs. suburban pricing
  • Look at neighboring state tax benefits
  • Evaluate cost of living vs. care quality
  • Check for local non-profit vs. corporate

Cost Comparison by Care Type

National monthly medians for 2024. Use as a baseline for your budget.

Independent Living $3,500 /mo
Assisted Living $5,350 /mo
Memory Care $6,900 /mo
Nursing Home (Semi) $8,200 /mo
Nursing Home (Priv) $9,700 /mo

Source: Internal Market Data & Genworth Cost of Care Estimates

Strategies

The "Funding Ladder"

Most families don't use just one source. They stack private income, benefits, and insurance to build a sustainable long-term budget.

Home Equity

Selling or renting the family home provides major move-in capital.

VA Benefits

Aid & Attendance can provide up to $2,500/mo for eligible veterans.

Cost Surprise Checklist

Ask for last 3 years of rate increases
Verify 'level of care' assessment criteria
Check for move-in community fees
Inquire about second occupant fees
Ask about medication pharmacy restrictions
Review the contract's 30-day notice policy

Frequently Asked Questions

Common financial hurdles explained by industry experts.

Planning Your Budget?

Browse highly-rated communities in your target state to see localized pricing and availability.